Moore 24 National One-design Class Association is a Califorina West Coast based ULDB racing sailboat built in Santa Cruz, California.
When the Class Association approached me, they explained that the Moore24 Class Association identity and website system needed to be professional yet approachable.
I came up with a simple approach utilizing a classic MotorOil type face for the logo. Followed with a magazine style website used as the Class Association focal point for information and results of regattas and sailing records that are set by this high performance racing sailboat from Santa Cruz, California. This clean approach was exactly what the Class Association invisoned as the outcome of this identity and website design case.