London’s Salon is a hair salon located in Mill Valley, California . The owner of the salon being from London wanted to use imagery of London as part of her salon branding without being to pop or cliché. In choosing to go with the more subdued pallet still using the classic iconic telephone booth we were able to give it a more historical and classic look rounded out with clean typography overlaying the photographic background.
The back of the card features a soft gray wash with three sections to highlight upcoming appointments as most of her clients book two and three month in advance. As she recorded the appointment in her book, she would simply write it on the back of the card as a reminder for her clients calendar.