GMATGlobal is a GMAT test prep school based in London. When GMATglobal approached senta creative about a new website for their school, one of the main criterion was to move away from the traditional business school look that the competitors used. GMATglobal found that their students where much younger and therefore the site design needed to reflect this younger London student.
Because the classes are held in various locations around London and throughout Europe, we used a transpiration theme reflecting the journey of continuing ones education by taking the GMAT. The “Home” page featured a text movie made up of 9 different inspirational words or phrases just below the main navigation.
The “Services” page shows the breakdown of the core classes taught throughout the year by GMATglobal test prep while listing the prerequisite of each class if applicable for the course.
The “Registration” page allows students to see what courses are currently offered an aids in registering for the classes. GMATglobal classes are now offered in locations across Europe with select classes offered in North America as well.
The “Contact” page uses a more playful image then other sections of the GMATglobal website.
The GMATglobal business card needed to be professional yet reflect the same youthful energy of the website. Our approach was to repeat the transportation theme by using a screened back image of the London Tube on the front side while a soft ruled notebook or tablet design was used on the opposite side of the card. The cards were printed on slightly oversized heavy paper stock with a silky finish.