Montbell Co. Ltd. was established in Osaka, Japan, on August 1,1975. Thier goal has been to produce high quality outdoor equipment. Montbell focuses on “Light & Fast™” and does so without compromising on quality, durability or function. The range and depth of products offered is what makes Montbell an extremely competitive outdoor gear and clothing company.
When designing the first full color product catalog for MontBell America based in Santa Cruz, California before becoming a subsidiary of LandsEnd, this light and fast approach was used for the design. Simply using photography from the pro mountaineers expeditions, and striping the copy blocks down to the functionality of the products.
Using this design philosophy, along with print media placement in publications such as Outside, Powder, and Women’s Sports & Fitness to introduce the new product catalog, MontBell’s sales volume increased in the call center to the pointy that they had to increase the calling center hours and bring on an additional shift to process the orders.